Hello there!

I’m natalie lue

I’m a writer, artist, author, course creator, coach and podcaster whose work has been read and listened to by millions of people since I started blogging in June 2004. I help people pleasers, perfectionists and relationship strugglers overcome their emotional baggage so that they become more of who they really are.

Featured & Quoted In


Cover of The Joy of Saying No: A Simple Plan to Stop People Pleasing, Reclaim Boundaries, and Say Yes to the Life You Want by Natalie Lue

If you don’t say yes authentically, you say it resentfully, fearfully and avoidantly, and that leads to far more problems than if you’d just said no in the first place.

Described as a “boundaries bible” by bestselling author Emma Gannon and “Natalie nails the reasons we continually say yes and gives us permission not to” by Susanna Reid, host of ITV’s Good Morning Britain, this is the book I wrote for every person who grew up believing that “no” is a dirty word and that you have to obey and please people if you want to get anywhere in life.

Nat Lue first four self-published books, including Mr Unavailable and the Fallback Girl and The No Contact Rule.

Self-published books

I self-published my first four books, which have sold over 175K copies. A mix of self-help with a splash of memoir, I’ve always wanted my books and what I share to be the antidote to the dodgy relationship and life advice that so many of us grew up with. 


I’m an artist who primarily works with paint, embroidery, tufting, and collage. My work explores and expresses what can feel like the complicated and perplexing intricacies of relationships and being a recovering people pleaser in a world that wants you to conform. Interested in buying one of my abstract wall hangings, commissioning a piece, or booking me to teach a workshop or class? Enquire here.

BaggageReclaim.com is one of the longest running self-help blogs in the world and is written by Natalie Lue.

Writer, podcaster and course creator at Baggage Reclaim

My blogging journey started with a personal blog twenty years ago after going on a bad date. Then, in September 2005, I started writing BaggageReclaim.com after an experiencing an awakening about my dodgy love habits and low self-esteem. I figured if I could help at least one person avoid what I’d been through or help them navigate out of toxic situation I was giving something back.

My work on there has gone on to help millions of people around the world, often putting a name to behaviour and situations people thought were in their imagination. Baggage Reclaim is now one of the longest running self-help blogs in the world. I also hosted The Baggage Reclaim Sessions podcast, which has 278 episodes and over 4.5 million downloads.

Bambino Goodies displayed on a laptop. Natalie Lue is the founder of one the UK's most popular kids' blogs.

Founder, publisher and editor of Bambino Goodies

While on bedrest in May 2007 waiting to give birth to my eldest daughter, I had a lot of time on my hands to hunt down gorgeous, design-led baby clothing, furniture and toys. Horrified by the sea of beige, blue and pinks, and with friends and family wowed by my choices at my baby shower, I started sharing my buys and finds on Bambino Goodies.

It quickly took off and developed a cult following, and we loved championing indie retailers, designers, artists and brands, especially homegrown talent. Bambino Goodies is one of the UK’s most popular lifestyle blogs for parents and grown-ups who wanted to buy, do and make cool stuff for kids. Although I stepped away in 2017 to focus on other projects, Lucy’s now at the helm.